Black Friday Marketing – 10 Social Media Post Ideas

Seasonal marketing is productive. We know that. But no one talks about the pressure that comes with planning the campaigns year after year. They’ve to be effective. And not to forget, unique! One such shopping season that is on most marketers’ minds right now is Black Friday. We see you nodding your head. We have rounded up some easy and effective social media post ideas to enhance your Black Friday marketing strategy. If you are looking for inspiration, this list will be a good place to start. 

You must have heard enough about Black Friday campaigns and ad designs. So, let’s talk about social media marketing in particular. After all, social media is now a great place to meet and communicate with your customers. 

But is Social Media Marketing Important for Black Friday?

Your doubt is valid. We get it. Black Friday has always stirred up this scene of people camping outside stores, fist fights inside the store, and all other dimensions of the in-store shopping frenzy. Then how is an online marketing strategy like social media promotion relevant here? The past couple of years has brought in a seismic shift in the world of retail. So much so that ecommerce sale, (valued globally at 5.8 trillion U.S. dollars in 2023) is projected to reach a value of 8 trillion U.S. dollars in 2027.

That’s why many brands are now running Black Friday deals not just in their brick-and-mortar stores but also on their online channels. As you know digital advertising comprises a huge chunk of the marketing realm. Based on the current trends, social media advertising spending from brands is estimated to reach about 219.8 billion U.S. dollars in 2024. So, social media promotions can indeed be fruitful for brands looking to give their Black Friday promotions a push. 

A good mix of engagement-driving posts and promotional posts will do the trick. Wondering where to start? Here are some social media posts to try this year. 

Black Friday Marketing – 10 Social Media Post Ideas for Conversions and Conversations

1. Focus on the value you create

One of the best ways to ensure that your Black Friday marketing campaign stands out is to focus on the value you create and the problem you solve. This works much better than just talking about the price discounts and other details that most brands focus on.

For example, here is a simple post from Aldi that focuses on how their online deals make it possible for customers to skip the queues and still enjoy the best deals.

Us when we remember we don’t need to queue in the Black Friday madness to get low prices pic.twitter.com/g9dtmhjMhE

— Aldi Stores UK (@AldiUK) November 21, 2023

Moreover, the post here also adopts a meme-style to make it more conversational. On social media, conversations are what bring conversions. So, creating an emotionally relatable post will make a difference.

Remember, most brands focus on the “price” and how much money customers can save during Black Friday. While that’s a good thing, when you talk about saving money, you are reminding people that they are spending money. And buyer’s remorse is pretty common, especially during a shopping season like Black Friday. So, focusing on the experience, the emotions, the problems you solve, rather than just about the price makes a better connection. 

2. When you do talk about deals, focus on the most attractive ones 

While the emotional connection is important, you cannot leave out the actual details of your Black Friday deals. After all, most people shop during Black Friday hoping to save money. So, keep these direct promotional posts to a minimum. And when you do post about the deals, talk about the ones that are irresistible. 

Talk about the value they add to your customers. This could be because the item will be selling at a discounted price for the first time. Or because there is a combo deal that will help them save even more on buying more than one item. 

For example the post here from KFC focuses on freebies and combo deals.

Similarly, for your Black Friday marketing, focus on the bestsellers. Talk about items that are loved and reviewed by a huge number of customers. A quick video or image post that highlights these handpicked deals will make a high-conversion social media post.

KIMP Tip: While simple product images work in this case, an interactive animation like an animated CTA button or simple transitions can emphasize the deal promoted.

Need help creating simple animated social media videos for your Black Friday marketing? Get a KIMP Video subscription. 

3. Good humor never fails 

Data shows that nearly 90% of consumers are more likely to remember a funny commercial than a traditional one. This is particularly true when creating ads or posts for social media. And, during times like Black Friday when customers are bombarded with promotional posts, they appreciate light-hearted humor. In fact, memes are pretty effective in achieving this result. 

Consequently, even well-known brands like Amazon use humor in their Black Friday marketing. Here is an example. 

The subtlety of the office humor in this post makes it unique and memorable. There is promotion and there is humor – a combination that both brands and customers love. 

Or if you wish to create something more personalized and simpler like a text post for X or Threads, a quick one like this post from Dunkin’ works like a charm.

KIMP Tip: Memes are growing to be a rage in marketing. Gone are the times when people thought that memes are only to share inside jokes with friends. So, if you wish to communicate with your customers or break the ice with the help of memes, you can also create some branded ones.

Need help creating branded memes for your social media marketing? Get in touch with the KIMP team today. 

4. Keep the conversations alive 

Focusing on your conversion paths during busy times like Black Friday is important. We get it. But you should also have a far-sighted approach. Remember that there might be many customers who get introduced to your brand or make their first purchase during your Black Friday sale. So, you should also have posts that keep the conversations alive. 

Create posts that ask questions, posts that inspire customers to hit the like button or share with their friends, or at least leave a comment. Polls on social media platforms can come in handy for this.

The whole thread here from Microsoft is filled with interactive polls.

The above idea works because it focuses on a defined niche thus connecting meaningfully with a niche audience.

As people engage with such polls, you get valuable insights into customer interests. Instead of working based on algorithmic observations of customer interests, you get a direct response from your customers about what they like. This helps you optimize your audience database and better segregate the data for a more productive lead-nurturing strategy in the future. 

5. Provide exclusive access

Posting exclusive deals for your online shoppers on social media will help increase your engagement rates. People who have not yet followed your brand on social media will be willing to do so in order to get quick updates on online deals that might interest them. So use your social media channels as an exclusive space to talk about all your online sales. 

Furthermore, include exclusive discount codes along with details about limited-time deals. This makes your followers feel rewarded and encourages them to continue engaging with your account for such exclusive deals in the future as well.

KIMP Tip: Get into the details about the process to avail the discount code either in the post or in a dedicated landing page. You do not want to disappoint consumers with unclear instructions which can lead to cart abandonment.

6. Talk about your previous sale 

Nearly 60% of millennials report making a reactive purchase on experiencing FOMO. Knowing what products are trending, what other customers are buying, and how much money other shoppers are saving are just a few drivers of FOMO that brands find relevant. 

One of the best ways to convince customers who have not yet placed their order will be to talk about your previous sale. How was Black Friday last year? Was there a bestseller? Or is there an item that most people have wishlisted this year? Data like these can convince hesitant shoppers. 

A Pan-African technology company, Jumia added a series of posts highlighting some of the memorable Black Friday experiences of its employees. Like the one below. These are a good way to look back at the previous years’ sales and the stories behind them.

Abigail recalls how a happy customer picked up his TV from our pick-up station, and let everyone enjoy a match with #Ghana Black Stars before he could take it home! #blackfriday #JumiaBlackFriday22 #ecommerce pic.twitter.com/1rI8r6Nri4

— Jumia Group (@Jumia_Group) November 10, 2022

With posts like these, you are giving customers reasons for not missing the sale. And by showing how your previous sale was a success you are also showcasing that a huge number of customers trust your brand. And this in turn earns the trust of new customers. 

KIMP Tip: A wrap-up email after your Black Friday sale will give a warm closure to the sale. And it opens the channel for more new conversations to follow. After all, you have Cyber Monday, Christmas, and New Year sales soon after. So, do not post content just before Black Friday and forget about your customers after that. 

Need help optimizing your email marketing strategy for the holiday season? Choose a KIMP Graphics subscription. 

7. Stay creative, stay responsible 

Most consumers are now responsible shoppers. They trust brands that have a sustainable approach. People love brands that work towards the betterment of society. In short, consumers love brands that give back to the community. And the sale season when a lot of attention falls on your brand you can come up with creative social media posts that talk about your responsible measures. 

If you have planned something creative to keep the whole process more sustainable during the sales talk about it on social media. After all, this is where people get to know the human side of your brand. 

IKEA does this brilliantly, year after year. 

The first one is a post from 2022 and the next is from 2020. See the consistency the brand maintains across timelines and across geographical locations. They are both about sustainability but from different perspectives. Efforts like these make a huge difference. They ensure that your brand does not drown in a competitive space. 

View this post on Instagram

A post shared by IKEA Canada (@ikeacanada)

8. Talk about things that most people don’t talk about 

Heart-warming ideas are a big hit no matter what time of the year it is. During Black Friday we often talk about brands, consumers, and products. But it’s not often that you come across people talking about the hard work of the employees at busy stores. Coca-Cola did. 

Black Friday comes every year. So you end up using all your ideas. And when you need something out of the box, ideas like these work. These are the kind of ideas that make people stop and take notice of your brand even amidst the sea of Black Friday ads. 

9. Promote early bird discounts

While everyone loves a good Black Friday deal, deals before the frenzy begins are even better. Therefore, offering early deals before Black Friday is a good way to attract early shoppers who are not fond of the rush and the stress that comes with traditional Black Friday shopping.

Renowned footwear brand Atoms added this visually intriguing video drawing attention to their early bird deals for Black Friday. As you see in this post a clear copy that communicates your message is crucial in helping shoppers understand what the deals are and when they are available.

Here’s another example and this one is from Target. In order to reduce the shopping stress that comes with the Black Friday Cyber Monday weekend, Target announced a 3-day sale event along with pre-holiday deals. Spreading out the sale reduces the stress and overwhelm that comes with shopping during holidays.

10. Give them all the details through an FAQ post

Around holidays like Black Friday and Cyber Monday consumers have a lot of questions.

• Are the deals applicable in-store or online?
• Is there free shipping?
• Are there any special payment-related discounts?
• Will there be changes in the delivery time?

Those are just a few to begin with. Answering the common questions you consumers might have eases them into the holiday shopping process.

Amazon’s approach here is the perfect example of this.

Similarly, create a detailed blog post that talks about your sales, giving all the details about your Black Friday marketing campaign in one place. And add a carousel or a short animated video summarizing the information for your social media audience.

Up Your Black Friday Marketing Game With KIMP

If you want to set your brand apart from your competitors on social media, you need great designs. There are no two ways about it. So, for all those brilliant Black Friday marketing ideas you have, you need designs that make the ideas a reality. You need designs that strike the right chord with your customers. In other words, you need designs that bring in conversations and conversions too. To revamp your social media designs and to create a strong brand presence on social media, a KIMP subscription can be a good place to start. 

Finding it tough to make up your mind? No problem. Start with a free 7-day trial and then think about it.