Entrepreneur Insights: Marketing Tools & Platforms For Digital Marketing Agency Success
What sets top-tier digital marketing agencies apart? How do they consistently attract and retain clients in an increasingly competitive market? SEO, inbound marketing, PPC, social media – the options are plenty. But which of these do you think are the most effective for digital marketing agency success?
We’re delving into the insights of successful startup founders for answers to these burning questions.
Aida Vopyan
Aida Vopyan is the CEO and co-founder of WeProdigi, a renowned full-service digital marketing agency. Here’s what she had to say about the tools and platforms that she thinks fuel digital marketing agency success.
“The application of SEM tools has been a cornerstone of our digital marketing strategy. Employing a comprehensive approach that includes paid search campaigns, SEO optimization, and meticulous keyword research, we’ve significantly amplified our visibility across search engines. This targeted visibility strategy is crucial for driving relevant traffic to our site, populated by users with a high intent to engage our services.”
Read her full interview here.
Warren Bright
Warren Bright is the visionary behind Scope, a digital marketing agency focused on “growing and scaling brands online”. He reiterates the need for inbound marketing in today’s competitive landscape.
“Our most effective strategy for client acquisition has been to focus on inbound marketing. We’ve found that the conversion rate from warm leads is significantly higher compared to cold outreach.”
Read his full interview here.
Georgina Lupu Florian
Georgina Lupu Florian is the founder and CEO of Wolfpack Digital, an award-winning web and mobile app design & development company. Her response emphasizes that some traditional methods like client referrals continue to be crucial components of digital marketing agency success.
“Having happy clients spread the word about our capabilities still remains one of the best ways to attract new customers”
Read her full interview here.
Tips for Digital Marketing Agency Success
To conclude, here are a few things you should prioritize when working on growing your digital marketing agency:
- Drive targeted traffic to your website. Nothing beats the benefits of organic website traffic. Therefore, you need to focus on creating robust SEM strategies for your digital marketing agency.
- Inbound marketing is one of the most effective ways to attract new customers. It works by delivering the right content to the right people at the right time. Wondering what types of content to create for a sound inbound marketing strategy? Check out our guide to developing an inbound marketing strategy.
- Make the most of client referrals. Happy clients are the best brand advocates. Not sure how? Check out the KIMP blog for ideas on leveraging user-generated content.