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KIMP’s Picks 14th March: Weekly Highlights In Design, Marketing, AI, & More

Friday means different things to different people. But to marketers, entrepreneurs, and tech enthusiasts, it means one thing – time to catch up on the latest news, trends, and insights shaping the world of design, marketing, AI, and social media. And that’s exactly what we’re here for with this week’s edition of KIMP’s Picks!

Whether you’re planning your next big campaign or just looking for a spark of creativity to wrap up your week, we’ve got you covered.

So, buckle up. Let’s get started with this week’s recap. 

In the Marketing Realm 

A campaign that demonstrates the power of storytelling in marketing 

Squarespace’s in-house creative team has launched the “Human Powered” campaign to introduce Blueprint AI, their first AI-powered website builder. The campaign highlights how AI can seamlessly blend with human creativity, positioning Blueprint AI as a tool that empowers users to create personalized websites with ease.

What stands out is the fact that this campaign does not take the traditional approach of merely promoting the AI tool and its exceptional capabilities. Instead, it tells a story and addresses the current concerns of AI replacing human talent. This makes this a story that sticks. 

A creative product launch campaign 

Ads don’t feel like ads when you add an engaging theme. And Capri Sun’s recent campaign is the perfect example. They recently announced their limited edition juice called “Moon Punch” for which they have introduced glow-in-the-dark packaging. The launch of this new product has been planned to to coincide with the Total Lunar Eclipse on March 14. 

Little Black Book is a leading source of inspiration for advertising and creativity. In a recent post, they discussed the Moon Punch campaign. 

More than a product launch campaign, this one exemplifies enhanced engagement through strategic use of digital channels. By using Snapchat to scan the moon during the eclipse, users can unlock a chance to receive a carton of Moon Punch and a flashlight to enhance their stargazing experience. This is a cool example of experiential marketing, one that gets the customers involved. 

Joining trending conversations

Joining a trending conversation is going to be much easier for brands rather than initiating a conversation with their customers. One topic that most people are talking about all the time these days is AI and hence KFC’s recent campaign is crafted to align with this theme. 

KFC Canada’s latest campaign, “KFC vs The Machine” is a brilliant example of how brands can use the AI conversation to their advantage. Rather than simply incorporating AI into marketing for the sake of innovation, KFC flips the script. In this campaign, they challenged AI to replicate its iconic fried chicken and proved that some things are best left to human expertise. 

This playful yet strategic move reinforces the brand’s heritage while tapping into current curiosity about artificial intelligence.

Must-have email automations 

Email is still one of the crucial channels in marketing and brands are now heavily relying on automation tools to get the most out of this channel. Email automations ensure that there are no missed opportunities and that the right emails are sent to the right customers at the right time. 

MarTech, a popular source of marketing news and updates shared an insightful post discussing some essential email automations for brands. 

This post explores the importance of automating three main types of marketing emails namely welcome emails, cart abandonment emails and re-engagement emails. The post discusses the importance of these and some strategies to get them right as well. 

For more insights into email marketing, check out our blog on the must-have types of marketing emails for brands. 

Customer segmentation – an overview 

Adobe discussed audience segmentation in a recent post. Given that targeted ads convert better and have better ROI, it’s important for brands to know how to accurately divide their customer based into relevant segments. 

The post therefore talks about the importance of customer segmentation and some types like demographic, behavioral and psychographic segments. It also gives an overview of some useful strategies to get these right and some dos and don’ts as well. 

In the Content Marketing Realm 

Content marketing trends for 2025 

Semrush, a leading online marketing platform shared a list of content marketing trends to look out for in 2025. Given that AI is now a crucial part of content marketing, more and more marketers and brands are integrating AI into their content marketing workflows. Naturally, the landscape is shifting. So this list gives a preview of what to expect this year. 

From creating original content that shares real human opinions to diversifying content marketing channels, increase in the demand for video content and more, the post talks about diverse aspects of this segment. So, if you are wondering how to transform your approach this year, then this is a great read. 

Storytelling to increase the value of your content 

The very first post we discussed today was about storytelling and now we have another one. This one is from Google and it highlights the fact that storytelling can make your content more authentic and engaging during times when attention spans are dwindling. 

The post also gives some examples from Purple Mattress’ campaigns to demonstrate this idea. Reportedly, the brand’s campaign has steadily garnered a lot of views over the decade since its launch. The post also explores five more strategies for brands to explore in order to address the growing concern of attention recession. 

In the Design Realm 

Scaling creativity with AI 

If you are still wondering whether you really need to use AI in your marketing workflow, then the below example from Adobe is sure to help you make a better decision. It discusses how big brands like Estée Lauder Companies are tapping into AI to enhance their creatives. 

Reportedly, the brand has partnered with Adobe and is using the Adobe Firefly suite of AI tools to generate and adapt their marketing assets for various applications and platforms. 

The detailed study helps brands understand how AI can be a pivotal tool in helping brands scale creativity. 

Beauty packaging design trends 

Beauty Packaging is a website that discusses creative projects, news, and insights, particularly in the beauty packaging segment. In a recent post, they shared an insightful list of beauty packaging trends on the rise. So, if you are a beauty brand owner or a marketer working on beauty packaging then this post will give you plenty of great ideas to explore this year. 

From adding unexpected design elements to featuring retro vibes, the post explores some creative ideas. 

Brand identity inspiration 

Brand identity can be a tough challenge given that it involves consolidating a brand’s essence into a combination of visual elements. So, here is a branding project to inspire you. 

The Brand Identity discusses several such design projects and hence is a great source of creativity inspiration. This is about the branding for a Toronto-based biotech company, ProteinQure. The design team worked on evolving the brand’s identity to ensure that the brand graphics align seamlessly with scientific imagery. From logo to custom fonts and a website overhaul the design reimagined the brand transforming its visual identity. 

Packaging design inspiration 

Packaging of the World shares intriguing and inspiring design projects and a recent one they discussed was the packaging for the brand Lazy Tan. While the brand’s identity itself is pretty unique, it’s the brand’s packaging that deserves a special mention here. 

The bold minimalist packaging design creatively reflects the brand’s identity built around a shadow-inspired aesthetic. The design stands out by challenging the traditional narrative used by most brands catering to sun protection. Furthermore, this packaging is also a good example of bold minimalism which is among the quickly growing design trends in recent times.

The key lesson here is that brand differentiation doesn’t always come from the product itself, it can stem from the way a brand reframes consumer perception. And packaging is a crucial element to help demonstrate this. 

In the AI Realm 

Native image generation powered by Gemini 2.0 Flash 

Google has announced the broader availability of its native image output feature in Gemini 2.0 Flash, now accessible for developer experimentation across all regions via Google AI Studio. Initially introduced to trusted testers in December, this experimental capability allows developers to explore multimodal input, enhanced reasoning, and natural language understanding to create dynamic visual content. 

This new update allows users to generate images along with text for diverse applications. Unlike many image generation models, Gemini 2.0 Flash excels in rendering long text sequences accurately, making it ideal for creating advertisements, social media posts, and more.

Say hello to Google’s Gemma 3

Google has introduced Gemma 3, the latest addition to its family of open AI models, designed to deliver high performance while running on a single GPU or TPU.

Gemma 3 aims to provide developers with state-of-the-art AI capabilities in a more efficient and accessible format. A key feature of Gemma 3 is its expanded 128K-token context window, allowing for better comprehension of complex information. 

Google has also introduced ShieldGemma 2, a safety-focused model designed. This one is designed to detect harmful or inappropriate images, thus reinforcing Google’s commitment to responsible AI development. 

Google announces Gemini robotics 

Google’s Gemini models are entering the physical world with Gemini Robotics. The Gemini models have evolved over the years and now Google is making big strides with their AI models designed for real-world helper robots. 

By combining the power of the Gemini AI model with robotics, the project aims to enhance automation and decision-making in physical environments. 

Gemini Robotics leverages multimodal understanding, therefore robots powered by these models will be able to process and respond to complex instructions involving text, images, and sensory data.

In other words, this marks the beginning of an era of better robots that can perform tasks with greater precision and adaptability. 

Perplexity’s Windows app is here 

As the Perplexity platform is gaining traction, they are enhancing its accessibility. Given that the platform has now evolved gaining multi-modal capabilities, an on-device app helps tap into the device’s features more efficiently. 

Accordingly, the Windows app of Perplexity will also support all the latest models released on the platform. Moreover, you can also use your device’s microphone to access voice mode or dictation for more seamless conversations with the AI tool. 

OpenAI announces new tools for building AI agents 

AI agents are creating a lot of buzz and most renowned AI companies are now working on AI models with agentic capabilities. Accordingly, OpenAI recently announced a suite of tools in the Responses API to simplify the process of developing AI agents. Hence developers will be able to create more efficient and feature-rich AI applications that can search and interact with the other applications. 

Meta’s working on a training chip 

Meta is reportedly testing its first custom AI training chip, the Meta Training and Inference Accelerator (MTIA). This measure is a part of their broader effort to reduce reliance on third-party hardware like NVIDIA GPUs. 

The chip is designed to optimize AI model training and inference, improving efficiency across Meta’s infrastructure. While specific performance metrics and deployment timelines remain unclear, the move highlights Meta’s push toward developing custom silicon to support its growing AI ambitions.

Social Media Feature Updates and Algorithm Changes

TikTok enhances parental controls 

TikTok is rolling out new features to help parents set boundaries for their teens and encourage balanced digital habits. The updated Family Pairing tool allows parents to schedule breaks from TikTok, monitor who their teen follows and blocks, and receive alerts when their teen reports content. 

Parents can also reinstate the platform’s STEM Feed, which is now available in over 100 countries. These updates are part of TikTok’s broader initiative to enhance digital safety and parental controls throughout 2025.

Snapchat is adding new AI video lenses 

Snapchatters who have chosen the Platinum subscription will now have access to a whole new collection of AI video lenses. 

The generative video model built into Snapchat will help users access more realistic filters to their videos. These filters work similar to the widely popular AR lens format on the platform. Users can then save videos with these filters added. Initially, Snapchat is releasing three of these filters and more are coming soon. 

Reddit introduces new features to simplify user experience 

To enhance user experience, Reddit is rolling out new tools to help users post with confidence while ensuring compliance with community rules. 

First, the Poster Eligibility Guide checks and alerts users before posting if their submission might be removed due to various factors. Additionally, Post Check, (an AI-powered tool currently in beta), scans posts that a user has drafted and notifies them of any rule conflicts so that the content can be optimized before posting. 

Looking Ahead 

To sum up, a lot has happened this week. We hope that this list of social media posts we curated for you gave you a brief summary of the latest developments. But the magnitude of these updates establish one fact – keeping up with the social media chatter can be overwhelming. That’s why we bring to you this weekly recap so that you can quit doomscrolling and start grabbing all the crucial updates. Sounds good? Then stay tuned until next Friday and we’ll be back with our next edition of the KIMP’s Picks. 

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Posted On

14 Mar, 2025

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