Entrepreneur Insights: The Value of Word-of-Mouth Marketing and Client Referrals

If we told you that there is one way for businesses to grow their client base without spending a fortune, would you believe us? Yes, there is and that tactic in marketing is called word-of-mouth marketing. 

Referrals from your existing clients are the best kinds of marketing your business can get. These are not intrusive like the conventional ads. Additionally, they are more authentic because they come from real people rather than from a business directly. Therefore, your existing customers and potential leads are all more likely to take the word of another customer more seriously. 

Let’s now look at what some entrepreneurs have to say about word-of-mouth marketing and client referrals. 

Jay Vics

Jay Vics is the founder of JVI Mobile Marketing, a company known to deliver diverse services for businesses looking to tackle their local marketing efforts. Here are his words about leveraging word-of-mouth marketing for a business’s success. 

“The best campaigns have come from our ability to generate word of mouth and referrals. We have created several workshops and presentations both virtual and in-person. Speaking, networking, and teaching have led to the best clients.” 

For more entrepreneurial wisdom from Jay Vics read his full interview here. 

Liz Illg

Liz Illg is the CEO and founder of Legendary Ideas Group. From creating training manuals to websites, the company helps small businesses build a strong foundation. Here’s what he said about incorporating customer testimonies into your marketing content. 

“People want to hear real testimonies of those you have worked with and who have had success working with you. Keeping a good rapport with your clients is a big component of your future success.”

Find out more about his entrepreneurial journey in his full interview here. 

Lenny Bron

Lenny Bron is the founder of The Blog Proofreader. He specializes in content editing, copywriting, and more. Talking about the lessons he has learned along the way, he said: 

“There’s no better way to gain/attract clients than having a former or current client recommend you. That’s the real secret to success. Do such a good job that somebody will gladly recommend you to somebody else.”

Head over to his full interview to grab some more entrepreneurial insights.

Why Every Business Needs Word-of-mouth Marketing 

From all these insights shared, client referrals are valuable resources for a startup’s growth. Here are a few reasons why: 

• Word-of-mouth marketing leverages personal recommendations based on actual experience. Therefore this is more authentic and credible. 
• Client referrals are some of the most cost-effective marketing collateral for businesses with a tight budget. When happy clients spread the word, it boosts your business’s reach without expensive advertising efforts. 
• Word-of-mouth marketing is known to help boost conversions. Customers having second thoughts or last-minute questions before making a purchase are often more likely to decide based on the personal experience of other customers. Therefore, make the most of user-generated content to maximize conversions.