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KIMP’s Picks 31st October: Weekly Highlights In Design, Marketing, AI, & More

As we wrap up another week, it’s the perfect moment to take a look back and catch up on everything you may have missed. What’s trending on social media? What new developments in AI flew under your radar? Are there upcoming updates to social media algorithms that you should keep an eye on? To answer these questions and more, here’s a quick roundup to bring you up to speed. Let’s dive in!

In the Marketing Realm 

Can AI help you understand your audience better? 

AI has evolved rapidly and there are many ways in which businesses around the world use AI today. In a recent post, Search Engine Land, a leading source of search-related news and insights, discussed how AI can be used to understand audiences better. 

The post discusses how marketers have been using traditional methods for audience research and how limiting this can be. And then the post also analyzes how AI can help overcome these limitations. 

By leveraging AI-powered tools, marketers can gain real-time insights into audience engagement, enabling them to make data-driven decisions and optimize their campaigns. So, if you are looking to know more about using AI for audience research and other marketing applications, then this is a resourceful post. 

Best times to post on social media 

Brands today are well aware of the need for social media marketing. They know that quality content is a must-have. But there is one question that puzzles most brands and that is – when should you post on social media for maximum engagement? While this entirely depends on your target audience, your business goals, and other factors, there are some industry-based trends that can help you understand this as well. 

In a recent post, the popular social media marketing and management tool Hootsuite shared some insights about the optimal posting times for different social media platforms and different industries. 

From the best days and time slots to post in a week or daily bests, the post discusses a host of useful tips for brands looking to elevate their social media strategy. 

So, is it really crucial to stay active on social media? The next post discusses a recent move by Netflix demonstrating how brands around the world continuously invest in processes to encourage social sharing. 

Social sharing options on Netflix

The Variety magazine recently shared a post discussing some updates coming to Netflix. Reportedly, Netflix is introducing social sharing options where users can share their favorite scenes on their social media pages. So, if you come across a scene you love or a dialogue you wish to share, no more scrambling around for clips online. Netflix will let you directly share to your social media profile. And this option supports a host of social media platforms. 

Social sharing helps improve a brand’s reach and visibility through its existing audience. So this is your reminder to start including social share buttons to your website and content. 

Pizza Hut’s brilliant campaign 

The next one we have is a campaign inspiration. 

Pizza Hut Middle East recently pulled off a clever marketing stunt to highlight its commitment to freshness. Accordingly, the pizza chain launched a “Frozen Pizza” campaign, only to surprise customers and influencers with an empty box.

Inside the box, a note explained that Pizza Hut doesn’t do frozen pizzas, as their dough is freshly made daily. This humorous tactic aimed to dispel the misconception that many quick-service restaurants rely on pre-made, frozen ingredients.

This campaign highlights the power of creativity and the difference you make by understanding your customers. 

In the Content Marketing Realm 

AI Overview in Google Search is expanding 

Google recently announced that the AI Overview feature on Search is now expanding to more than 100 countries. Reportedly, this will lead to the feature being available to more than 1 billion global users. 

So, what does this mean for marketers? How will this affect your content strategies? 

Brands need to focus more on creating quality content that ranks well. Remember that to display content in the AI Overview section, Google’s AI prioritizes content that receives good engagement. Therefore, it is imperative to start creating content that appeals to your target audience. And it’s time to go beyond SEO (search engine optimization) and plan for GEO (generative engine optimization).

Local content must-haves for brands 

Winning the local markets during the holiday season is more important than you think. But how do you do that? Moz, the popular SEO software, has the answer. 

In the post here, Moz talks about the must-have local content types for holiday marketing. The post initially discusses the local advantages to emphasize in your campaigns like instant access, zero shipping fees, and other local benefits. 

And then it also highlights some crucial information to include in your local content, like the complete fulfillment menu, contact details, and more. So, if you are busy crafting your content for holiday marketing, this is a post you cannot miss. 

In the Design Realm

Canva’s Dream Lab preview 

A week ago, Canva announced a host of updates at Droptober. In a recent post, they shared a preview of one of the most crucial updates, the Dream Lab feature. 

The video demonstrates how this feature has revolutionized image generation on Canva. In addition to simple text prompts, you can also select from a variety of styles and aspect ratios. Additionally, you can also add image inputs for further manipulation. 

The thread here also gives previews of the other useful updates like the inclusion of polls, the creation of mockups, and more. Have you tried these new features on Canva yet?  

Need help with your Canva designs? Get a KIMP for Canva subscription. 

Creative brand identity 

The Brand Identity is one of the leading online sources of design inspiration for marketers and designers. In a recent post, they discussed a unique brand identity design created by Studio Herrström for Influur, a Miami-based influencer marketplace.

The visual identity is designed to be both versatile and memorable, with a round wordmark and flexible design elements, allowing Influur to easily adapt its look across digital and physical platforms. 

Another notable element is their choice of a dual-typeface strategy. This helps capture the energy of the brand and the vibe of the audience it targets as well. 

The identity also incorporates pill-shapes throughout. By leveraging shape psychology effectively, the design manages to stand out. On the whole, this brand identity is all about attention to detail.

In the AI Realm 

Stability Diffusion 3.5 Medium is here 

A week ago Stability AI announced their advanced model, Stable Diffusion 3.5. And now the Stable Diffusion 3.5 Medium model is here. 

The gist is that this model brings high-quality image generation to consumer hardware. Another notable factor is its accessible design that prioritizes both performance and flexibility. 

With 2.5 billion parameters and an enhanced MMDiT-X architecture, the model balances quality and ease of customization. Hence, creators can use the model to generate images between 0.25 and 2 megapixels in resolution.

More over, according to Stability AI, this model can run efficiently on as little as 9.9 GB of VRAM. Accordingly, Stable Diffusion 3.5 Medium is compatible with most consumer GPUs, providing a significant advantage over other models in its class.

Freepik’s AI video generation is coming soon 

With the AI image generation market getting saturated with endless options, now it’s time for AI video generators. And a lot of brands have been making waves with their AI video generator. Next in the line is Freepik, the popular stock elements library. 

Freepik recently announced that their AI video generator will be launched soon. Additionally, to ensure a smooth launch and to allow for a manageable trial run, Freepik now allows creators to join the waitlist. 

ChatGPT introduces searchable chat history

OpenAI has been continuously refining the interface and features of ChatGPT and their other AI tools and offerings. In a recent post, they introduced a searchable chat history option on ChatGPT. 

This may seem like a small change but it enhances the user experience by letting users revisit old conversations with ease. 

This feature is launching immediately for Plus and Team users, and according to OpenAI, Enterprise, and Edu users will gain access in one week. 

Free-tier users will see a gradual rollout over the next month, expanding access to streamlined chat management and enhanced usability across user groups.

Google’s next big AI venture: Project Jarvis 

Rumors are floating around that Google is working on their next big AI venture, Project Jarvis. The popular tech publication The Information shared a post discussing this. 

According to The Information, insiders suggest that Project Jarvis could debut as early as December, coinciding with the release of Google’s next-generation Gemini language model. And Jarvis is reportedly going to be an AI-powered assistant designed to handle web tasks autonomously.

As for the capabilities, Jarvis will reportedly function within Google Chrome, respond to commands by analyzing frequent screen captures, and execute actions like typing or clicking, potentially even booking vacations or completing other tasks on the web.

In other words, Jarvis sounds like a full-fledged AI assistant that transforms a user’s browsing experience. 

Apple Intelligence is finally here 

Tim Cook recently announced the arrival of Apple Intelligence which has been one of the biggest anticipations in the world of tech in recent times. 

Apple has officially released its suite of AI features under Apple Intelligence with the iOS 18.1 update. Most sources state that this is currently more about convenience rather than advanced capabilities. 

Some of the features introduced include the ability to interact with Siri through both typing and speaking. This comes in handy for users who use Apple’s built-in assistant for basic tasks like setting timers or converting currencies. 

Users can enable this option in Settings, making Siri more adaptable to varied speech patterns. However, for certain queries, like finding substitutes for ingredients, Siri may still rely on web searches.

The photo clean-up tool is another refinement that several users are talking about. And finally, there is the notification summary option. So, which of the recent Apple Intelligence features did you like the most? 

GitHub Copilot gets a multi-model upgrade 

GitHub Copilot, the popular AI coding assistant, is getting some upgrades with new multi-model support. This update brings Anthropic’s Claude 3.5 Sonnet, Google’s Gemini 1.5 Pro, and OpenAI’s o1-preview and o1-mini to one place. 

Hence, it enhances developer choice by integrating a variety of large language models (LLMs) tailored to different programming tasks. Therefore, users can easily select the models that best fit their needs.

On the whole, with these updates, developers can expect enhanced productivity, and accuracy while using the platform. 

Social Media Feature Updates and Algorithm Changes

Reddit is growing 

Reddit recently shared their Q3 results and they look promising. Since they became a public company in March this year, there has been a lot of change on the platform. And they have actively been expanding into the AI space as well. From refinements to their interface and AI-powered updates for users and advertisers, a lot of milestones have taken the brand to a significantly better position this year. 

So, Reddit is growing and gaining popularity in the social media space. Now is a good time to start revamping your social media marketing strategy so that you leverage this platform effectively giving it the attention it deserves. 

LinkedIn’s AI-powered Hiring Assistant 

LinkedIn is set to revolutionize the recruitment process with their new AI-powered Hiring Assistant. This intelligent agent is designed to streamline the hiring process for recruiters by automating tasks like candidate sourcing, screening, and communication.

To begin with, the tool brings automated candidate sourcing which allows recruiters to set specific criteria for comparison. From these, the profiles can then be automatically screened to ensure that the most suitable profiles are shortlisted for the role. Finally, Hiring Assistant can also provide companies with valuable data-driven insights to streamline their recruitment process. 

Lightning Notes on X 

Marching ahead in their fight against misinformation, X is launching Lightning Notes. This innovative update dramatically reduces the time it takes for fact-checks and context to appear on potentially misleading posts.

This has been possible because X has reportedly reconfigured their system to analyze notes and assess their validity quickly. Moreover, the whole process has now been streamlined to focus on accuracy and speed. 

Given that Notes on X reduce deletion rates and encourage the sharing of more authentic content, their move to introduce Lightning Notes is a good one. 

Let’s Wrap Up

That was a whirlwind of updates indeed, don’t you agree? With so much buzzing in the world of social media, staying in the loop feels overwhelming. But don’t worry. You can always come back here to get a quick weekly recap. The KIMP’s Picks is our curated list of all the big announcements and updates from social media. So stay tuned for our next edition!

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Posted On

31 Oct, 2024

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