Need help with your social media designs? Get KIMP!

KIMP’s Picks 8th November: Weekly Highlights In Design, Marketing, AI, & More

Time to wrap up another week, which means it’s time for a quick look back at all the social media buzz! 

A full week of updates can be a lot to scroll through, but that’s exactly why we created KIMP’s Picks. In this weekly roundup, we bring you a curated selection of the biggest AI news, marketing insights, social media algorithm updates, and other shareworthy content. 

Ready for this week’s highlights? Let’s get the ball rolling. 

In the Marketing Realm 

Snapchat’s strategy emphasizes the effectiveness of gift cards in marketing 

Gift cards are a great way to drive customer acquisition. Are you still contemplating the importance of gift cards in your marketing strategy? Then Snapchat’s recent holiday marketing strategy has the answer. 

Snapchat recently announced that their Snapchat+ gift cards right in time for the busy holiday season. They announced that the gift card will be available for online and offline purchases with various retailers. This comes as a way to push their paid plan as well.  

This strategic move from Snapchat demonstrates the need for exploring multiple channels and expanding your marketing approach during busy shopping seasons like the holidays. 

TikTok proves the need for experiential marketing 

The next marketing inspiration we have is from another popular social media platform, TikTok. And this one demonstrates the need for traditional offline experiential marketing strategies like pop-up stores. 

TikTok Canada is hosting a small business pop-up to celebrate small businesses. Given that TikTok has acted as a launchpad for various small businesses around the world, measures like these feel relevant. 

Moreover, this also demonstrates how experiential marketing strategies like pop-up stores can help build brand awareness and strengthen the brand’s community as well.  

Ogilvy’s purpose-driven marketing campaign 

Ogilvy, one of the most popular names in the advertising industry, set up an art installation titled “The Spot” depicting an impactful message on sun safety. The installation aimed to raise awareness of skin health risks. Reinforcing its message, the campaign included free on-site skin checks provided by Skin Check Champions, alongside skin safety education and product sampling as well. 

This initiative from Ogilvy highlights the power of experiential marketing. It also shows how purpose-driven marketing helps strengthen brand image. 

Getting holiday-ready with Google’s Product Studio

Paid advertising is one of the mandates for most brands during holidays. And the next post we have is for advertisers using Google Ads for holiday marketing. 

Google recently shared a post highlighting the usefulness of Product Studio, their suite of AI-powered tools. Product Studio comes in handy for brands looking to use product photos as attention grabbers in their Google Ads. This helps instantly generate and customize visuals for your ads. 

So, if you have not used Google’s AI-driven features in your advertising efforts then now is a good time to start exploring them. 

In the Content Marketing Realm 

A reminder to start using emojis in your content 

Emojis are universal and they have the power to make any text appear social media-ready. They also help brands break communication barriers and appear more approachable to their audience. 

In a recent post, X discussed some of the posting trends observed during Halloween. Particularly, this post was about the most used emojis during the holiday. X had also briefly turned ♥️s into 🎃s during Halloween on posts using the #Halloween hashtag. 

So, brands and creators are all using emojis extensively. And so should you! 

How social media is revolutionizing SEO 

The correlation between social media and SEO has grown stronger than ever thanks to AI advancements and Google’s evolving algorithms. Search Engine Journal recently shared a post discussing this intriguing shift in the search realm. 

While social media attributes like likes and shares are not direct ranking factors for Search, there are various indirect benefits to garnering boosted engagement on social media. Because engaging social content can boost website traffic and strengthen brand visibility in search results. All these can enhance backlink opportunities as well. 

Moreover, new AI-driven optimization techniques and user engagement metrics are increasingly influencing search engines’ perceptions of authority and relevance. Consequently, businesses that strategically leverage social platforms for content sharing, audience engagement, and authority-building will reap significant SEO benefits. Therefore, to stay ahead in your SEO game today, you also need to have a strong social media strategy in place. 

In the Design Realm 

BMW Motorrad’s Fall ad 

BMW Motorrad’s recent ad is a visual delight. The seasonally relevant theme is not the only thing that stands out. It is about how the brand has managed to seamlessly blend the Fall theme with the concept of long rides that perfectly suit a motorcycle brand. 

The design of the BMW Motorrad ad is proof that you can add more depth to your design and make it more impactful without cluttering the design. All it takes is creative manipulation of relatable elements like the midribs of fall leaves reimagined as roads in these designs. 

A brief preview of Adobe’s Project Neo 

Adobe recently announced Project Neo their new AI tool to generate 3D shapes. Without a doubt, Adobe’s AI innovations have transformed the design workflows for creatives around the world. Additionally, they added more exciting updates to their ecosystem in the recent Adobe MAX event as well. 

One of them has been Project Neo. Here is a preview of this update for those who have not used it so far.  

Logo design inspiration 

The Brand Identity recently featured the logo design of BBAU (Benjamin Blanc Architecture and Urban Planning). The idea was to create an identity that reflects the brand’s ethos. 

Accordingly, the logo designed for the brand was in a minimalist style and used a monochromatic palette called ‘Concrete White’ and ‘Asphalt Black’ to represent the brand’s focus on durability and reliability. 

What stands out is the BB monogram included in the logo which creatively aligns with the architecture theme. This project exemplifies how the simplest details can amplify the impact of a logo design. 

Chester Zoo’s rebranding 

The renowned art & design magazine Creative Boom recently featured the rebranding project of Chester Zoo. The whole brand identity has been refined with a new logo, typeface, and design elements inspired by conservation.

The updated brand identity promotes the brand as a “Force for Nature,” and it reflects the zoo’s commitment to wildlife protection and education. The logo features a custom ‘C’ where the counter of the letter has been manipulated inspired by the horn of the Eastern Black Rhino, a species the zoo has long supported. 

In short, the identity has been created with the brand’s values and core areas of focus as the foundation. 

In the AI Realm 

ChatGPT gets smarter with Search integration 

OpenAI recently announced the introduction of a web search option on ChatGPT. While this might sound and appear similar to traditional Search, the core difference is that you can ask questions in a conversational way, and ChatGPT will intelligently choose to search the web for relevant answers.

After the search results are ready you can also ask follow-up questions to dig deeper and acquire more focused results. This feature allows users to access real-time results in various industries. According to OpenAI, ChatGPT prioritizes content from trustworthy news sites to ensure that users gain access to credible information. 

The Search option is currently available to Plus, Team, and SearchGPT waitlist users. OpenAI plans to rollout the update to Enterprise and Edu users in a few weeks and Free users in the next few months. 

Will features like these lead to the downfall of Google Search? Only time can answer that! 

ChatGPT Advanced Voice comes to desktop 

ChatGPT’s Advanced Voice mode revolutionized the way users converse with the tool. The update made conversations more natural and allowed better voice communication with ChatGPT. But this was earlier released only for the mobile version of the tool. Now OpenAI has announced that users can also access this feature via macOS and Windows desktop apps. 

Google announces Grounding with Google Search 

Logan Kilpatrick from Google recently shared a post announcing their new feature Grounding coming to both Gemini API and Google AI Studio.

This new addition allows access to realtime results from Google Search. In short, it empowers developers to create more accurate, up-to-date, and reliable AI applications. This is possible because when a user submits a query, the Gemini model leverages Google Search to access relevant and current information.

The fact that this announcement came quite close to the integration of Search feature on ChatGPT says that Google is actively working on keeping Search from going obsolete. 

Anthropic announces the beta version of PDF support 

Anthropic’s new Claude 3.5 Sonnet model now offers enhanced capabilities for PDF document analysis. With this the model can interpret both text and images within PDFs. This allows Claude to handle complex documents that include charts, tables, and graphics, making it especially useful for business and legal use cases.

According to Anthropic PDF support works seamlessly with Claude’s other features, including prompt caching for efficiency, batch processing, and extraction tools for structured data conversion.

Other updates from Anthropic 

In other news, Anthropic also announced that users can now dictate messages to their Claude model on the mobile app versions. Advanced Voice on ChatGPT and dictating feature on Claude are all indications that AI models are becoming more and more user-friendly. And they are also getting closer to becoming efficient user-friendly virtual assistants. 

Additionally, Anthropic has now also made the Claude app available both for Windows and Mac desktops. 

Runway introduces advanced camera controls 

Runway’s Gen-3 Alpha Turbo has evolved into one of the most powerful AI video generation tools in the market. And to up the ante, Runway has now introduced better camera controls to allow more realistic video generation on the platform. 

With the updates unveiled, creators can effectively fine-tune the direction and intensity of camera movement in their scenes for added cinematic precision and creativity. Furthermore, this new tool allows for a range of dynamic shots and transitions.

Rumors about Apple’s smart glasses 

In the age of smart wearables, Meta’s Ray-Ban and the recent Orion are all innovations that create waves. And rumor has it that Apple is joining the league and buckling up for the smart glasses race. Given that the brand has been in a tough situation when it comes to AI adoption and innovation on the whole, these rumors are proof that the brand is getting ready to get back on track. 

Here’s a post from MacRumors about this. 

Social Media Feature Updates and Algorithm Changes

Venom: The Last Dance X TikTok 

Social media has become an indispensable asset in movie marketing. The recent TikTok partnership to promote Venom: The Last Dance is a good example. 

To promote the movie, TikTok introduced a set of easter eggs for fans to find on the platform by interacting with the movie’s official page. This includes engaging animations that pop up on the screen when users comment and engage with the account and their posts. 

Analytics on X is evolving 

X has been tweaking and updating the Analytics on the platform allowing users to better understand the performance and reach of their content. As a part of this, they recently announced that more improvements are coming for Premium users. This includes the option to view and export data within a custom date range. 

Data Stories on YouTube 

The next update we have for you is also about creators better understanding their content performance and this one is from YouTube. Among the many updates that YouTube announced for creators this week, one of the crucial ones is the Data Stories option. 

In simple words, the Data Stories feature provides visual snippets to creators and these are available for the first 24 hours after uploading a video. This gives a summary of how the video performs on the first day. Consequently, this data can be pretty useful for creators to understand the performance drivers and thus enhance their content strategies. 

WhatsApp Chat Lists 

WhatsApp announced the Lists option on the platform. This lets users streamline their chats. In other words, you can now organize your chats in a more structured manner by creating Lists. This makes it easier to access chats. 

Threads is expanding steadily 

Adam Mosseri announced on his Threads page that Threads has been growing consistently and that there are currently 275 million monthly active users on the platform. A historic opening followed by a slow phase led to a lot of speculation about the growth and performance of the app. However, through regular updates, Meta has managed to keep Threads afloat. 

View on Threads

Let’s Conclude…

That brings us to the end of the KIMP’s Picks 8th November Edition. Staying up to date with such a whirlwind of updates every week can be overwhelming. That’s why we have the KIMP’s Picks. This is your quick end-of-the-week social media recap so that you do not have to spend hours scrolling through endless posts to catch up on all the latest social media buzz. So, stay tuned and we’ll be back next week with the next edition of KIMP’s Picks. 

Share This Post
FacebookXWhatsAppPinterestLinkedInEmail
Posted On

08 Nov, 2024

Related Posts
KIMP’s Picks 28th March: Weekly Highlights In Design, Marketing, AI, & More
28 Mar, 2025
Read More
KIMP’s Picks 21st March: Weekly Highlights In Design, Marketing, AI, & More
21 Mar, 2025
Read More