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Case Study: How Igloo Met All of Its Design Requirements With
A Single Subscription

“We need a mix of graphic design and video editing works, so Kimp’s affordable pricing allows us to produce designs based on our brand guidelines at scale for our various markets.”

Vance Wong

Regional Growth & Brand Marketing Manager

What type of business is Igloo?

Igloo is a Singapore-headquartered, regional full-stack insurtech that focuses on providing affordable and accessible insurance to everyone regardless of their socio-economic status. Igloo currently operates in Singapore, Indonesia, Malaysia, Thailand, Vietnam and the Philippines.

Igloo is a credible business backed by global investors, a proven track record through strategic partnerships, and supported by a leadership team with both regional and local experience from various industries.

Understanding their customers’ pain points in the insurance space, and providing relevant solutions through Igloo’s partners has been key to our success.

What challenge did
Igloo need help solving?

“We used to work with freelance designers but their turnaround time is usually dependent on their pipeline and schedule. KIMP offers design support every business day, so resources are predictable and we can plan our marketing activities effectively.

I learned about Kimp through a search on Google and did some research about the background, went through a demo, and trial before deciding. The important factors were resource predictability, quality, price, and adherence to brand guidelines. Kimp checks all those boxes.”

How was Kimp help Igloo address their challenges?

KIMP was able to meet Igloo’s design needs effectively by:
  • Matching the Igloo team with a dedicated project manager and design team so that there was continuity in the workflow, and pertinent information about briefs and design requests did not need to be repeated. 
  • Creating value and efficiences which have led to savings in time and money.
  • Providing a design team of graphic designers and video editors, ensuring that all design requirements can be met, at an affordable price.
  • Allowing for a wide range of design projects to be completed for a flat fee including: slide decks, motion graphic videos (lottie animations), brochures, and social media graphics. 

What has been the impact of working with KIMP for Igloo?

“Higher output of good quality designs compared to all our previous freelance designers is the single most powerful impact. Others include time saved writing briefs to different designers, saving money on hiring multiple freelancers, and engaging video editors.”

Tips from Igloo for New Clients

“Don’t spend time researching too much. Just get on a call and go through the demo and trial with KIMP at no risk.”

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