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Case Study: How Nomos Found An Experienced and Reliable
Design Solution With KIMP

“I think the value of a service like KIMP is really a function of how clients use it. If a client has clarity about what they need, and are able to put together clear and specific briefs based on a solid creative direction, the service works excellently well.”

Namit Oberoy

Nomos

What type of business is
Nomos?

"We are a brand communications and storytelling agency that works with innovators and changemakers who have a bold vision for their field, but whose ideas struggle to find the right expression. We give voice to their ideas by crafting overarching narratives that give context to individual stories, creating messaging strategies and frameworks, and then acting as facilitators throughout the process to make sure their ideas are conveyed with clarity, consistency, and heart."

What problem did
Nomos need help solving?

"We approached KIMP for our visual identity and website development. We had a pretty good idea of the creative direction, and needed an experienced, reliable, professionally managed design team to bring our vision to life.

As a two-person team at the time, we were not ready to take design execution in-house. We wanted to keep things lean and nimble so that we could focus our time and attention towards client development and execution. Being able to outsource discrete design needs to Kimp on as-needed basis helped us find that crucial balance."

How was Kimp able to address Nomos’ problem?

KIMP was able to help Nomos by:
  • Offering the design-as-a-subscription service model in a manner that strikes the perfect middle path between hiring in-house vs. outsourcing to an agency or contractors.
  • Matching Nomos up with a reliable and trustworthy Project Manager. “We have come to have a high level of trust in KIMP. A huge part of that trust is coming from how Sandra, our project manager, addresses our requests. She always acknowledges our comments with immediacy, clarity and precision, comes back and summarises what she has understood which gives us the confidence that we are being understood at every step.”
  • Ensuring Nomos had an experienced, dependable design team to work with:

    “We also really appreciate having a friendly team and a consistent designer to work on our brand.”
  • Providing KIMP360, a critical tool to help increase trust and collaboration.

    “The platform Kimp360 also plays a critical role in increasing that level of trust and collaboration. We’ve found it to be flawless for our use cases while working collaboratively as a team — a platform like this is very liberating for clients because we are not always dependent on others and can self-serve our needs. They’ve thought through every single need and detail of the client and we are so very grateful for it.”
  • Helping in creating stylescapes and moodboards that visualised the Nomos brand in unique, distinctive ways, while still being true to the brief at every step.

    “These were put together beautifully, and gave us a lot of clarity about the visual language we wanted to go ahead with. We then took KIMP’s help in creating our brand’s identity based on the finalised stylescape which has been a highly satisfying experience so far.” 

What has been the impact of working with Kimp for Nomos?

“We have saved a ton of time. Outsourcing design to KIMP has given us more time to focus on strategic aspects that deserve a lot of our personal attention. The quality of designs that Kimp delivers is also top-notch, professionally done, and done with consistency. This has also led to fewer revisions that we initially expected.” 

Tips from Nomos for new KIMP clients

“I’d suggest having a dedicated person inside your organisation who understands your brand well and confidently holds the vision, so that there is consistency in the briefs and therefore the design output. I suppose it also makes the Kimp team’s life easier. 

We also find value in planning our requests in batches, and then going on to line them up in the “Drafts” queue in one go. This way we can move on with other work without dependencies being created for us or for the Kimp team.” 

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