Typography Trends 2025: Styles, Fonts, and Design Inspiration
Typography decisions don’t just influence your brand’s aesthetics. They influence your brand’s voice and how it is perceived. From the brand logo that represents the brand to the inviting text on a website and the powerful statement on a billboard, typography can make or break your design. So today we are talking about typography design trends for 2025.
If you want your designs to stand out, to feel fresh and get noticed, then you need to know what the current typography trends are. Knowing the trends makes a world of difference in your typography decisions and eventually impacts the relevance of your designs as well.
What’s in store for typography trends in 2025? Let’s explore a few predictions.
- Why Typography Trends Matter: Where to Use Them and Where to Hold Back
- 8 Anticipated Typography Trends for 2025
- 1. Variable fonts – the future of dynamic designs
- 2. A possible comeback by serifs
- 3. Handwritten fonts for that human touch
- 4. Retro fonts – winning hearts through nostalgia
- 5. Custom fonts to help you stand out
- 6. Pixelated fonts for that retro-tech vibe
- 7. Animated typography – to bring your words to life
- 8. Bubble fonts – playful and bold
- Ready to Embrace the Typography Trends of 2025? Get KIMP!
Why Typography Trends Matter: Where to Use Them and Where to Hold Back
Typography trends can be a game changer because they bring a fresh perspective to your design. They make your brand look up-to-date. By capturing the current mood of the creative world you also show your audience that you stay relevant.
However, it’s important to approach these trends with a clear intention and creative strategy. In other words, you should know when to embrace them and when to step back.
Where to use typography trends
- Event logos – Typography trends are perfect to experiment with for a pop-up store, a local event, an online event, a virtual conference – any such one-time event, anything that’s temporary. Typography trends here add to the excitement and make your event graphics appear in tune with the times.
- Social media graphics – in the fast-paced social media landscape, trends are pretty crucial. Therefore, typography trends can help your brand grab attention.
- Video design – videos designed for your website or even those for social media can look trendy when you use the right typography trends.
- Web ads – online advertising is all about instantly attracting attention. This is where a trending typography style can create impact.
- Packaging design – for limited edition products or exclusive trend-focused launches the trending fonts can enhance the aesthetic appeal of the packaging.
For instance, the below post from NYX Cosmetics featured the Barbie-movie themed fonts since the idea was to capitalize on the Barbie theme.
Where not to use typography trends
- Brand logos – your logos are designs that you don’t change every year. So this is the last design you will want to refresh based on typography trends. Fonts and styles that trend today might look outdated tomorrow but your brand shouldn’t. So choose logo fonts relevant to your brand’s personality.
- Text-intensive designs – when you have an infographic with a lot of information or a flyer with plenty of text, you need to prioritize readability and user experience over trends. You do not need typography trends that prioritize style over legibility.
- Website & app design – these are meant to be stable representatives of your brand, more like your virtual storefronts. So you cannot have them changing every now and then. You need a solid signature style that your audience can connect with and remember. Hence for website and app designs choose legible, accessible fonts that ensure a smooth user experience.
With the do’s and don’ts analyzed, let’s now dive into the predicted typography trends for 2025.
8 Anticipated Typography Trends for 2025
1. Variable fonts – the future of dynamic designs
What if your brand font could wear a different outfit for each application and still look familiar? That’s what variable fonts are all about. They are designed as fonts with variable weights, widths, styles and optical sizes. Evidently, this variation allows extensive use of these fonts and the creation of responsive designs.
In a world where omnichannel marketing is the way forward, you need designs for various platforms and hence variable fonts will not let you down. So, if you wish to stay ahead of typography trends 2025, you need to start considering variable fonts to integrate into your designs. From UI design to engaging emails, variable fonts can be used in many places.
The brand fonts introduced for Adidas a few years ago demonstrates the power of variable fonts. The video demonstration here depicts how the font can be tweaked in many ways without losing its core identity.
As you can see, variable fonts help brands infuse a unique personality into their designs. Auckland Variable, Open Sans, and Fragment by Pangram Pangram are some of the examples of variable fonts.
2. A possible comeback by serifs
Long associated with elegance, authority, and readability, serifs are experiencing a major omeback as part of typography trends 2025. Since sans-serif fonts are considered modern and better suited to digital spaces, they have been all the rage in recent times. However, serif fonts are likely to make a comeback in 2025.
For example, Burberry which briefly went with a sans-serif logo font switched back to a chic and modern serif font in 2023. Such rebrands that go back to serifs are often about emphasizing heritage and authenticity.
Moreover, serif fonts are known to carry a nostalgic vibe and we see font designers experimenting with diverse contemporary versions of these nostalgic serif fonts. Thus there are many serif fonts you can explore to align with the retro-futurism trend that’s popular in various industry.
From editorial designs to packaging, brand logos to websites, serif fonts can be used in many places. Besides, there are endless choices when it comes to choosing legible serif fonts for text-intensive designs as well.
Occitanie, Astralaga, Kinta, Bodoni, and Marcellus are a few modern serif fonts to integrate into your designs.
3. Handwritten fonts for that human touch
As the world is moving toward AI and robots creating designs, the authenticity of handwritten charm will capture audience attention. Hence handwritten fonts are critical typography trends for 2025.
Handwritten fonts add a personal touch to any design and can be warm and welcoming. We are not talking just about script styles. We’re talking about a unique class of fonts that look raw and mimic the fluidity of simple handwriting. Notably, those that get noticed for their quirks and imperfections.
The unique handwritten logo of Pop Bagels demonstrates the human touch in handwritten typography styles.
The rise of handwritten fonts reflects a broader cultural shift toward valuing human touch in design. Furthermore, they break away from the rigidity of traditional typefaces. Through this they create a sense of spontaneity and uniqueness that appeals to modern audiences of various age groups.
Popeye’s Wings for Wings promotions demonstrate how handwritten fonts can add a creative twist to videos as well. Notice the pop of handwritten charm that pops up in a few frames here:
Brusher, Bristol, Smooth Stone, Quentin, Badger, and Outback Brush Font are a few unique handwritten styles to use.
4. Retro fonts – winning hearts through nostalgia
Retro fonts draw inspiration from the typography trends of past decades, bringing a sense of nostalgia and familiarity to modern designs. Considering how rapidly technology is evolving and how design trends seem to be evolving with it, the warmth of going back seems to be appealing to people. We see creatives using retro fonts in several cases.
Besides, as Gen Z and Millennials gravitate toward designs that feel authentic and playful, retro fonts provide a perfect solution. Another driver is the popularity of Y2K-inspired aesthetics, which are pushing early 2000s styles into the limelight. Hence if you wish to stay ahead of the typography trends of 2025, you should have a good assortment of retro fonts to use in your designs.
You can easily use retro fonts to add a touch of elegance to vintage-themed social media campaigns and events, ads and billboards with a retro charm.
Looking for inspiration? Here are some retro fonts for every occasion:
5. Custom fonts to help you stand out
In the creative world teeming with AI-generated designs and design concepts, there is one thing that is currently irreplaceable – a custom-designed font. While many AI tools like Adobe’s Font Generator that can help create unique effects, there aren’t many tools that can create an entirely new typeface from scratch. Therefore, the human creativity that reflects in custom fonts designed for brands are very likely to dominate typography trends in 2025.
When you design a unique typeface for your brand, you can ensure that the letterform and every stroke, every serif or every swash you add to the characters aligns with your brand. In addition to this, a unique font unlike any other that your customers have seen in your industry can also help your brand stand out amidst the competition.
Designing bespoke fonts for your brand is particularly handy when you have a clear purpose in mind. This purpose helps you create a variable font that can be scaled and applied to all kinds of designs representing your brand.
Take Airbnb’s custom font for instance. Their custom font called Airbnb Cereal was designed to be functional and accessible.
Such font design projects with clear goals enhance your brand image as well. Therefore custom fonts is one of the most impactful typography trends of 2025.
6. Pixelated fonts for that retro-tech vibe
Some fonts stand out with their blocky, grid-based designs that are reminiscent of retro tech. Imagine old computers and vintage video game interfaces. Pixelated fonts are more than a nod to nostalgia – they represent a unique fusion of vintage and modern aesthetics. Hence they are likely to be among the big typography trends of 2025.
From contemporary events to marketing graphics for tech and gaming brands and emails that call for a modern retro vibe – pixelated fonts find applications in many areas.
Besides, retro pixel art style is also predicted to be one of the graphic design trends of 2025. Therefore, using pixelated fonts in relevant designs in 2025 is a smart choice.
Pixelify Sans, Tiny5, Jersey20 and VP Pixel Pro are a few visually intriguing pixelated fonts to try.
7. Animated typography – to bring your words to life
The use of animated typography is predicted to be among the notable typography trends for 2025. Text in motion adds a dynamism to design and makes your message come alive. Whether on a static background or a video, animated text instantly grabs attention and evokes intrigue.
Meta is known to use animated typography in several of their ads and posts like their post on WhatsApp’s official Instagram page. The post announces a new feature introduced on the platform notice the use of color transitions and subtle movements in the text characters to establish a clear visual hierarchy and thus deliver the message effectively.
Similar to the example from Meta here, choose colors, font sizes, alignment, and kerning adjustments to create movement and direct attention to the main message.
The other interesting detail about this typography trend for 2025 is that animated text can be applied to website homepages, banner ads, YouTube intros, and animated GIFs for social media.
8. Bubble fonts – playful and bold
Looking to create designs that are hard to ignore? Then you cannot go wrong with bubble fonts. With their soft and playful rounded edges, bubble fonts are bold and instantly attract attention.
Originally popular in graffiti and comic art, bubble fonts are likely to gain momentum in 2025. In a design world often dominated by minimalism, bubble fonts offer a refreshing change.
Their versatility, their effortless transition from playful to retro-futuristic ensures their relevance across industries, from fashion and entertainment to tech and e-commerce.
We’ve seen brands like Burger King seamlessly use bubble fonts in logos, packaging and other designs.
On the whole, the biggest strength of bubble fonts is that add a unique personality and bring warmth to your designs. They make your designs appear unique and vibrant. This can be great when you are creating graphics for the crowded digital realm.
Ready to Embrace the Typography Trends of 2025? Get KIMP!
Based on the state of the creative landscape at the moment, these are a few anticipated typography trends of 2025. However, we cannot deny the fact that the creative space is evolving rapidly. With generative AI transforming design workflows and allowing designers to draw inspiration to create new designs and add a creative twist to their existing ones, there might be more trends popping up. Having a dedicated design team to handle all your marketing and branding graphics ensures that you have the freedom to explore these trends as they emerge. This is what an unlimited design subscription like KIMP brings to you.
One flat monthly fee and unlimited designs means the freedom to experiment with as many trends as you like.
Take the first step! Claim your 7-day free trial today!